The Sportalm collections reflect the special attitude to life of Kitzbühel. This is where internationality and regionality come together. For women who love Sportalm, originality and worldlyness go hand in hand.
Innovative functional materials are processed with proven craftsmanship techniques - modern design unquestionably quotes historical role models. The result is unmistakable clothing with attention to detail, high-quality and authentic and made exclusively in Europe.
Sportalm emphasizes a sensual and self-confident personality, but the wearer is always the focus. If you wear Sportalm, you simply do not need a fairing.
In short like the surname of the family Ehrlich (engl. Honestly): Sincerely and with dedication do what you love.
Fashion with Heart and Blood.